Let’s face it – online dating can get messy! Online dating gives you one chance to make a great impression. Do you know what that impression is? Do you know what will work and get you the results you’re looking for? Just like if you don’t know what you’re looking for in a partner and you end up with unreasonable candidates if a brand doesn’t know what it looks like online, it can be very easy to attract the wrong kind of customer or no customers at all!