Let’s face it – online dating can get messy! Online dating gives you one chance to make a great impression. Do you know what that impression is? Do you know what will work and get you the results you’re looking for? Just like if you don’t know what you’re looking for in a partner and you end up with unreasonable candidates if a brand doesn’t know what it looks like online, it can be very easy to attract the wrong kind of customer or no customers at all!
Is online dating really any different than your business looking for a lifelong customer?
Not at all!
Dating apps like Bumble, Tinder, OkCupid, Hinge, League, and Zoosk have one thing in common with social media marketing – potential love interests or customers are selecting connections based on a series of images and messages. The content not only determines whether you make a connection, but also whether you score a date and potentially gain a partner! How can brands actually know what they look like online and how that’s impacting prospective clients?
If you’re a small to medium business that is not getting the online results and traffic that you want, this article is for you.
1. Recognize You May Not Have The Clearest Pair of Eyes
Having your friends check out your dating account can be a great idea. How you see yourself is not necessarily how others see you! As business owners, we often can’t see the forest from the trees. You may have been given information that you look “good”, but are you really getting the results you’re looking for? Your customer reviews and sales figures don’t lie.
2. There’s a Reason People Hire Experts!
An auto mechanic isn’t going to go inside of a bakery with zero baking experience and start making the best tasting bread, so why would a business owner be responsible for every single aspect of their business, like design and marketing? There’s a reason people hire experts. Although working with a professional might cost you money, in the long run, you’ll get a bigger pool of prospects and leads, you’ll be able to connect with more people and you’ll end up on the best bumble dates ever!
3. Have a Clear Purpose Online
If you don’t know exactly who your customers are and what exactly you have to offer them, how can you expect to connect with the right people? Firstly, help people find your social profiles. By putting icons on your website or emails and other communications channels, you eliminate the frustration potential customers are experiencing simply looking for you. Secondly, who is it that YOU are looking for? What kind of customers do you want? Your images, content, value and messaging should be tailored to fit your ideal target market. If you need clarity on who you’re speaking with, do some market research in the form of surveys or dissect your google analytics and customer data.
4. Be Consistent
People don’t like inconsistency. If your branding in unpredictable and inconsistent, prospects will have trouble recognizing your brand. Furthermore, brands that lack brand authority struggle with building credibility and trust. Have you ever checked out a business social media profile and had no clue who the profile even belonged to? That’s a big red flag. Businesses need to have consistency across all their platforms: website, ads, email campaigns and of course, social media profiles. It’s important to finalize your brand color scheme, logo, focus and messaging. Most importantly, you have to do the leg work. What should you be doing to stay active on your networks? In addition to actually getting engaged with your subscribers, fans and followers, remember to be consistent with your posting schedule. Maintain your accounts by posting plenty of important and engaging updates and valuable content.
5. Scope Out The Field
By speaking with people who are playing the same field that you are such as your competitors or top customers, you will gather valuable pieces of information that can help you redefine your brand, value proposition and overall messaging. If you don’t know what your value is, it’s impossible to have the quality of engagement that can lead to a sale. If your friends are having massive success with online dating, obviously you’d want to know what they’re doing, right?
If you’re in a dating pickle and don’t know where to start with your social media marketing, or if you’re just not getting the results you want – stop wasting another minute! The type of people you want are out there and they’re looking for your products and services. Make their decisions easier for them by showing up how and where they need you to.
Ready to Meet In Person?
Social media expert Robert Reed has spent the last 8 years helping businesses perfect their presence in the social media world. He is an expert at providing value for business owners through inspired communication. Robert is qualified to help any person, business owner and corporation develop effective strategies that they can understand and implement immediately. Learn more, book a consultation or schedule Robert to speak at your next event here.